Apparel is a menswear shop that is really creating a name for itself. Situated on Auchterarder's main street, it offers a range of exclusive clothing, from smart to casual and from business to holiday wear. It is owned and managed by Bill Robertson, who brings over 45 year's experience to the venture. Brands such as Eterna; Statz; Odermark and Douglas& Grahame have meant that the shop is one of the most popular in the area for men's clothing. There is also a formal hire service (including kilts).